bec高级练习题第1篇Sweetsmellofexcess-forjust￡abottleThemarketingsaysitisthe“ultimatesymbolofindulgenceandtr下面是小编为大家整理的bec高级练习题6篇,供大家参考。
bec高级练习题 第1篇
Sweet smell of excess-for just ￡ a bottle
The marketing says it is the “ ultimate symbol of indulgence and truly impeccable taste”. A new scent, named V1, has (0) launched for Christmas-retailing at just ￡ . The makers are proudly promoting it (31) ,the “ world’s most expensive perfume” and are confident of selling the limited edition of 173 bottles-(32) it should be exactly 173 bottles is not made clear in the publicity for the
Although carefully priced at just under the ￡ mark, this perfume is clearly (33) something for anyone who considers ￡30 too much to pay for a bottle of Those (34) are potential customers will certainly be reassured to learn that a case covered in rubies and diamonds is included free (35) Purchasers are assured of further savings, with unlimited scent refills guaranteed indefinitely- at no extra
The fragrance is the idea of Arfaq Hussain, a 27-year-old clothes designer who first made a name (36) himself with an air-conditioned jacket he was asked to make by the singer Michael Jackson (37) far, Mr Jackson is the only person to (38) placed an order- he wants two, according to Mr
Mr Hussain is unconcerned at having no previous experience of perfumery . “ It’s so (39) more than a perfume ---- it’s a piece of jewellery, “ “ explained Mr He attempted to describe the ￡ sensation . “ it is delicate , fragrant and quite When you open the lid, it takes you totally away . It’s just (40) being surrounded by thousands of wild flowers and
参考答案：
31- 35 AS WHY NOT/ HARDLY WHO/ THAT OF
36-40 FOR SO/ THUS HAVE MUCH LIKE
bec高级练习题 第2篇
Example: The job offers perks in addition to the basic Answer: D Experience in advertising would be helpful in this This job would probably suit somebody who has worked in the purchasing department of a large chain of Three years" experience would not be enough for this For this job it would be useful if you have studied how to carry out surveys into consumer In this job you would take charge of a product which has been on the market for many To get this job it is not necessary to have work Such a high-ranking position does not come up very A
Product Manager
This company has at present about 30% of the market and a turnover of more than ?500 The person appointed will have responsibility for a long-established product which is a household Experience in the insurance market is necessary and a background in accountancy would be
B
Group Product Manager
This is a rare opportunity to work at a senior level for a market leader in the food industry, located in the north of the The person appointed will report directly to the Marketing Director and take full responsibility for a turnover in excess of ?80 million and a team of three Applicants need to have a minimum of five years’ experience in product A market research qualification would be an
C
Management Trainees
For this exciting position in the leisure industry we are seeking management trainees to develop excellent buying Possibly a new graduate, the successful applicant may have experience with a big national retailer, but must certainly possess excellent negotiation and communication
D
Marketing Executive
This important position has recently been created by one of the country’s leading clothes It is an outstanding opportunity for a graduate with two years’ experience in design or magazine The successful candidate will be given responsibility for a major, recently launched It would be an advantage to have experience of promotional Excellent fringe benefits on
bec高级练习题 第3篇
In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate
Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the In the last eight years, Concordia has reduced its workforce by more than people - or 35% -on a voluntary basis, with further downsizing
From being an engineering company, Concordia is now remaking itself as a service The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for However, this is not an easy People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work Above all , they have had to face up to the fact that they no longer have a job for
Research indicates that people respond to this predicament in a variety of The bulk of employees fall into two main categories in terms of their response to the new situation: on the one hand there are the “ pragmatists” and on the other “ the highly anxious” the former see their job as a means to an end and have a relatively short-term perspective, with strong loyalty to their local term , rather than the company as a whole . The second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel anger at the company for what they see as changing the terms of their
` The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce . this is why middle managers and line managers are so key to They are the people who know about the full rage of concerns among the The problem in the past was that this crucial area was often the responsibility of a separate, relatively isolated Concordia puts responsibility for communication firmly on line All their research points to the same conclusion: people prefer to get their information face-to-face from their line That is the key relationship and where arguments and hearts and minds –are
The general rule in company communication is to tell employees as much as you can as soon as you If you can’t provide details, then at least put the news in context and commit yourself to providing greater detail when it becomes available another rule of company communication is that there must be a fit between what the company is telling its employees and what it is telling its In the last eight years, Concordia has
A made over employees reduncdant
B completed a period of downsizing
C reduced its workforce of by 35%
D given 35% of departing employees voluntary redundancy
16 From Concordia’s point of view, the role of communication is to
A win employee support before going ahead with the changes
B change the company’s core
C emphasise the positive aspects of the changes
D explain the need for the changes
17 what does research show about most employees’ response to change?
A they expect it to have a bad effect on the company
B they feel completely powerless
C they become less loyal
D they fell they have been treated unfairly
18 Concordia’s communication process mainly relies on
A printed communication
B departmental heads
C personal communication
D a separate, specialized unit
19 According to the writer, what is the guiding principle about giving information within an organization?
A Never make promises about future developments
B Give people an overall view at the earliest possible stage
C always include plenty of hard information
20 which of the following would be the most suitable title for the article?
A employee attitudes to company communication
B making company communication more effective
C Researching company commmucation
D Making employees feel less powerless
文章取材自一本管理手册，说的是一个组织里的有效沟通问题。这套题目有些特别，不像之前的阅读的第三部分，六道题目分别依次对应文章的六个段落，这题的答案稍微分散了些。
15题，答案很明显，但是选项很有迷惑性。答案是第二段的最后一句：In the last eight years, Concordia has reduced its workforce by more than people - or 35% -on a voluntary basis, with further downsizing 减少了80000员工(或者说减少了35%的员工)，预期还会减少更多。A选项是对的，made redundant是前面某套题目阅读的第五部分考过的词组;B不对，没有完成(completed)，因为预期还会裁减更多(with further downsizing anticipated);C也不对，迷惑性最大，reduced its workforce of ，用了介词of，所以这句的意思是一共就80000员工，而实际情况是减少了80000员工;D不对，35%的员工被裁减，都是在自愿的基础上的，而不是离开的人中有35%是自愿的。
16题，问根据此人的观点，沟通的角色是什么。也就是问沟通的目的或者作用是什么。答案在第三段。沟通是为了帮助人树立自信，说服他们虽然要面临一些变化，但是同样也会拥有一些新的机会。说白了，就是鼓励这些被裁的人。答案选C，强调变化的积极方面。这里的positive aspects是对前面说的bring with them new opportunities的一个概括。(想起了电影《在云端》，up in the air，里面那个老男人的工作就是职业裁员专家，专门对被裁的人说些这样的话。)
17题，问调查显示大多数人对change的反应是什么。这题在答案中也很明显，但是选项很纠结。都有点似是而非。The second category, usually the majority, may respond to threatened changes with a feeling of having been let ,and even feel anger at the company for what they see as changing the terms of their 大多数员工的反应就是很失望，甚至会很愤怒。个人觉得这题出的不够严谨，没有哪个选项能严格从原文中提炼出来。对比下D要好点，因为对公司失望和愤怒，就是觉得受到了不公正的待遇。此题有待高手补充更完美的理由。
18题，问沟通过程主要依赖于什么。答案是第五段的这句：people prefer to get their information face-to-face from their line managers。喜欢面对面的从直属经理那里获取信息。所以选C，个人的交流。
19题，问组织内部提供信息的指导准则是什么。最后一段的第一句就是：The general rule in company communication is to tell employees as much as you can as soon as you can。尽可能的快，尽可能的多。不能提供细节的，至少给个大致的背景消息(put the news in context)。时机成熟了，再告知更多。选B：在可能的最早的阶段让人有个总体的印象。
20题，给文章选标题。这种题在BEC的阅读里还真不多见。选标题，就是要挑选文章的最主要意思，从整体上把握文章的main ideas。这篇文章通篇说的就是communication，前面介绍了沟通的背景：裁员;接着说了员工对裁员的反应;然后最后两段，一段说员工喜欢什么样的沟通方式，一段说沟通的原则是什么。综合起来，就是关于怎样进行有效沟通的问题。选B。A不对，片面了，只是文中某部分的内容，并且这部分内容是为后面做背景介绍，不是主要的;C不对，不是简单的research，research仅仅是介绍状况，文章还有关于实现措施的。
D Hold back until all the details can be provided
bec高级练习题 第4篇
Shareholders seemed to have a final say in top
This news suggests bitter competition between computer
Some people would take advantage of this period of time to make
The man would be detained on a foreign land for some
The buy-out seemed to benefit both
The company hadn’t entered into the American market before it was
The change in personnel has boosted shareholders’ confidence in the
In a deal valued at more than $ 5 billion, Crown Cork, a leading American packaging company with little presence in Europe, agreed to buy Camaud Metalbox of France, one of Europe’s largest packagers with little presence in A frenzy of dealing sent shares in both soaring around 15%.
Another top French businessman was placed under investigation for The man is being questioned about a 1991 water-supply Meanwhile, a German businessman, who went missing after his property empire collapsed last year, embarrassing the many banks that had backed him, was arrested in Extradition could take
Kmart, America’s second-largest retailer, is to have a new boss to replace Joseph Antonini, who was forced to step down earlier this year by unhappy Shares soared on the news that Floyd Hall, former chief executive of Target Stores, a rival discounter, is to step into Antonini’s
IBM tried to counter the growth of Microsoft, the world’s largest software firm, by launching a $ billion hostile bid for Lotus Development, a software The $ 60-a –share offer boosted the price of Lotus shares by 89%. IBM sees Lotus’s Notes software as a passport into the growing market for ‘groupware’ programs that help networks of computers talk to each
The European Commission published a consultative paper on its promise single currency, in which it suggested that there would have to be four years between a final decision to launch the new currency and its arrival in citizens’ It predicted that speculators would use the interval to make destabilising bets on the final conversion rates of the old But the commission is sticking to its deadline of January 1999 for economic and monetary
bec高级练习题 第5篇
You are free to choose when you will begin and end your
You should provide the names of two people who can give letters of
You must have the experience of working
You have to work every other
You should have successful working experience as a
The job requires some experience as well as excellent
You need to be able to speak several
Salesperson is required for our new Portman Street Showroom to work a flexitime 30 – hour week, including alternate Fileco specialize in office furniture and The showroom displays our very latest in integrated office design and is intended to serve as our window on the business Applicants should have some experience in business and fluency in a second language would be a distinct
Eurofile, one of Europe’s leading publishers is seeking a self-motivated Assistant Accountant to help run its busy accounts The successful candidate should possess excellent accounting qualifications and have at least 2 years’ accounting S/he should also be computer literate and able to carry out all essential day-to-day accounting Management experience and European languages are a definite advantage, Salary 15 – 17,000 Send CV to Joanna Jarvis, Eurofile, Stack Street, Manchester, MN8 4TX, quoting reference
The Bell Educational Trust seeks applications from teachers of English as a foreign language to work in Candidates should have:
---- a degree plus a qualification in TEEL (PGCE or RSA) diploma
---- a minimum of 3 years experience with at least one year overseas
---- experience in preparation of materials and in teaching ESP / EAP
Applications with full and the names of two referees, one of whom must be the most recent employer, together with recent photograph of yourself, to Lewis Kerr, The Bell Educational Trust, Hillscross, 1 Red Cross Lane, Cambridge CB2
We are a major company with an international reputation with customers throughout Europe, the Middle East and
Qualifications:
---- Proven secretarial skills
---- Languages ( French, German, Arabic Mandarin)
---- Ability to work as part of team and on own initiative
Non-native speakers will have a fluent command of spoken and written
Benefits include generous salary, 6 weeks’ holiday, and promotion
Send to Video Unlimited, Morecombe Gardens,
练习 Job Advertisements
This work has something to do with people’s mental
How much the person earns will depend on his practical
This advertisement offers employees the prospect of getting
If you get the job, you’ll have to make business trips every now and
This business needs a person with managerial experience and
Experience in advertising would be helpful in this
This business provides a wide range of service
Management
Diversified service business seeking experienced (10 years plus) executive for top-level Excellent salary, bonuses, and profit-sharing for person with proven problem-solving, marketing and people
Communications
Major Southeastern chemical corporation requires a professional to fill a vacancy in the Communications Applications must have demonstrated experience in all phases of promotion, including: media, production, writing, trade shows, public relations and special event Travel CBC Position can lead to Department
Technical sales representative
Our Pigment Division seeks a NJ based salesperson for the NJ, PA, MD, DE Pigment sales experience BS Chemistry or Physical Science degree Generous, immediate and free benefits Salary commensurate with
Psychiatric social worker
Private mental-health clinic seeks 2 experienced certified Social Workers to provide individual, group and family psychotherapy to children, adolescents and Function as a member of multidisciplined Excellent supervision; starting salary $ 30, Comprehensive medical, dental and pension
Marketing executive
This important position has recently been created by one of the country’s leading clothes It is an outstanding opportunity for a graduate with two years’ experience in design or magazine The successful candidate will be given responsibility for a major, recently launched It would be an advantage to have experience of promotional Excellent fringe benefits on
bec高级练习题 第6篇
Read the following article on negotiating techniques and the question on the opposite page .
For each question 15 – 20 , mark one letter (A, B, C or D ) on your Answer Sheet for the answer you
The Negotiating Table:
You can negotiate virtually Projects, resources, expectations and deadlines are all outcomes of Some people negotiate deals for a Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his He is working in a competitive field and needs to avoid being too Whether he succeeds or not, it is important to him to make a good impression so that people will recommend
The starting point for any deal, he believes, is to identify exactly what you want from each More often than not, one party will be trying to persuade the other round to their point of Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation Top management may well reject the idea initially because it is the safer option but they would not be there if they were not
It is a misconception that skilled negotiators are smooth operators in smart Dr Cohen says that one of his strategies is to dress down so that the other side can relate to Pitch your look to suit your You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more People will generally feel more comfortable with somebody who appears to be like them rather than superior to They may not like you but they will feel they can trust
Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is You do not need to become their best friends but being too clever will alienate A lot of deals are made on Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal Also, you should repeat back to them what they have said to show you take them
Inevitably some deals will not Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small
De Cohen thinks that children are the masters of Their goals are totally They understand the decision-making process within families If Mum refuses their request , they will troop along to Dad and pressure If al else fails, they will try the grandparents, using some emotional They can also be very single-minded and have an inexhaustible supply of energy for the cause they are So there are lesson to be learned from watching and listening to
15 Dr Cohen treats negotiation as a game in order to
A put people at ease
B remain detached
C be competitive
D impress rivals
16 Many people say “no” to a suggestion in the beginning to
A convince the other party of their point of view
B show they are not really interested
C indicate they wish to take the easy option
D protect their company’s situation
17 Dr Cohen says that when you are trying to negotiate you should
A adapt your style to the people you are talking to
B make the other side feel superior to you
C dress in a way to make you feel
D try to make the other side like you
18 According to Dr Cohen, understanding the other person will help you to
A gain their friendship
B speed up the negotiations
C plan your next
D convince them of your point of view
19 Deals sometimes fail because
A negotiations have gone on too long
B the companies operate in different ways
C one party risks more than the
D the lawyers work too slowly
20 Dr Cohen mentions children’s negotiation techniques to show that you should
A be prepared to try every route
B try not to make people feel guilty
C be careful not to exhaust yourself
D control the decision-making
答案:15 B 16D 17A 18D 19B 20 A
第一段有这样一句话needs to avoid being too adversarial，也就是说要保持客观，公正，超然，所以选择B。
从第二度最后一句话可以看出，Top management may well reject the idea initially because it is the safer option but they would not be there if they were not 应该选择D。
第三段，Dr Cohen says that one of his strategies is to dress down so that the other side can relate to Pitch your look to suit your 所以选择A。
do not need to become their best friends but being too clever will alienate you should repeat back to them what they have said to show you take them 所以选择D。
从第四段的这句话可以看出，More common is a corporate culture clash between companies, which can put paid to any 选择B
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